Dual Survival was introduced to Brazil in 2012. It was recreated using a Brazilian cast and the show was entirely spoken in Portuguese in order to make a show for the ever growing Brazil audience. Excited about the new program, DNI wanted to launch a campaign that would reflect the rugged adventurous tone of the show while still showing the distinct stylistic differences between the stars of the show. Leo, a naturalist, has vastly different survival techniques than his co-star, Leite, a trained rescue specialist.
This was a proposed elevator wrap where viewers were placed in the middle of a scenario from the show. Once they read the question on the back of the elevator wall, they turned to find Leo and Leite on the elevator doors.