Matt S. in prepress took my concept of showing the jeep soaring through the air and gave it his magic touch.
This is a rough storyboard of our TV spot for the show. It used Roy's headline with the "in the mud" look we had for the print campaign.
We were also asked to create a title treatment for the show. These are the ones I submitted.
This is how the posters looked with my title treatment.
In addition to my title treatment, I also proposed creating a digital campaign that teased the viewer with some of the guy's genius fixes (for example, using an egg to fix a crack in the radiator). The banner ads would push to a YouTube channel where viewers could watch snips from the show where Bill and Gary explain their survival techniques.