Every year there is an open enrollment period where employees can update their benefit plans. This year, the HR department wanted to increase awareness of the enrollment period since there would be some major changes to all plans. They approached us with an idea to use Buster from Mythbusters as the spokesman for the campaign. We set up a photoshoot and developed a unique look that was carried out all forms of communication. The benefit changes were positively received by employees, and enrollment of eligible employees grew from 89% to 92%.