This is the Introduction Phase. In Phase 1 the word "Sync" would be written out in full with the sync arrow lines on either side of it. These lines would animate on and expand out to reveal the word.


This is the Simplification Phase. Now the word SYNC has disappeared and the arrows now appear around the network name. This time when the arrows spin they would reveal the net as they pulled apart. A storyboard was created for a promo that could be launched to start introducing viewers to the new mark.

Other Nets

The sync logo can be applied to all of the nets. Below is an example with Animal Planet and TLC logos. The idea was that eventually the net logo could be replaced with key talent, and the concept would still work (think of this as Phase 3).